To use astrology in the analysis of a company, it is necessary to be able to erect a probable horoscope for its birth, or its latest major change of structure or ownership. With that horoscope, analysis and predictions are extracted in pretty much the same way as with personal horoscopes.
In predicting the general development of a whole line of business, such as banking, shipping, media or medicine, a horoscope is not needed. Instead, the planetary movements through the zodiac are interpreted, without the need for a particular starting point to compare them with.
For decent predictions of movements on the stock market, none of the above is sufficient in itself - even a combination of the two methods, although better, is not enough. The stock market is too sensitive, too erratic and chaotic, for basic astrology.
It is a neurotic business. Although stability is always wished for, that would kill the business. It thrives on movement. If all shares remained on a fixed value, there would be no reason for buying them. If they all just rose slowly and steadily in value, investing in them would be no different from opening a savings account in a bank. It is the daily fluctuation, the unpredictability of it, that makes the stock market a place to get disgustingly rich or flat broke.
The significant part of trade on the stock market is done daily. Buying and selling, in a high speed chase for profit in the small changes of the rather fictive value of each share - changes actually caused by little else than the trade in them.
So, what we have in the stock market is a minute-to-minute trade in equally frequent changes of value, caused by that trade. Stability is out of the question.
This neurotic sensitivity also means that the changes of value on the shares, are always related to future expectations - not what the correct value should be at the moment of trade, but what it is expected to be in the near future, sometimes as near as the next minute. Thereby, the basis of the business is imaginary. Rumors mean more than fact, expectation is all, whereas proven accomplishment is next to nothing.
Since the rate of a share is the result of the expectation of the majority of buyers, it is of little significance what one buyer might think - they have to guess what the other buyers will expect. It is indeed a wild goose chase.
And that's exactly what makes it work. It is also what makes it so difficult to predict, with astrological methods as well as financial ones.
I would say that astrological predictions of any substance, on individual shares or particular moments of time, are next to impossible. With astrological means - as well as with financial ones - it all gets far too complex, for a trustworthy analysis and conclusion.
What is quite possible, though, is to trace general tendencies. That might not make anybody a millionaire in a day, but it increases the odds significantly of belonging to the winners at the stock exchange.
When finding the general tendencies, a fixed horoscope is not needed. Instead, the planetary movements through the zodiac, and their angles to each other (aspects) should be studied - just like with lines of business, as mentioned above.
What can be read is primarily how different lines of business might do, but also things about the total stock market situation. It is not easy, though, because of its chaotic complexity. Caution should be used, more than anything else.
I do not believe that a close watch of the horoscope of a certain stock exchange can say very much at all. For example, I have the horoscope of NASDAQ stock exchange on this website, and it may tell a lot about that company and its own ventures - but about the stock market fluctuations it says close to nothing, and even less in a conclusive way.
The stock market as a whole, might have a horoscope in its distant past, when this type of business emerged, but I don't know what date that would be - and I doubt that it would do much better than the NASDAQ horoscope does.
Heaven, not horoscopes, must be observed.
The shares of individual companies can be analyzed astrologically. The best horoscope for that, is not one erected on the birth of the company, as one would assume. A company and its share can develop quite separately - and they often do. For predicting its share rate, a horoscope of its introduction to the stock market is best.
It should be observed, though, that usually the individual shares on the stock exchange follow the general tendency of the stock market, more than they realize their own potential. For example, if the market is sliding down, an individual share can follow in that direction, even if its horoscope points out a time of growth in value. Maybe its rate doesn't plummet as quick or as low as the rest, but down it still goes with the others.
I guess that during times of less uniformity of the stock market, than for example the dot-com decline we have seen the past years, the individual share's horoscope speaks more trustworthy of its rate changes. A period without a significant general tendency, the individual share moves more freely according to its own characteristics.
I have not tried that out, yet, since I have done my experiments during the past few years of firm stock decline. Which reminds me: pure luck has something to do with it, too.
Another tricky thing with the stock market, as with anything worldly, is the difficulty in isolating a cause and its effect. There are many ways to skin a cat, as a rude proverb has it in Sweden. Things that seem to be related, may not be, and others that appear to be worlds apart, are tightly related in a chain of cause and effect.
Like with the weather - who knows what effect the most minute event will have, at length?
This goes for human beings, most of all. In the personal horoscope, there are so many ways a certain talent or event can be portrayed astrologically. Very different ingredients can lead to the same result. And with infinitesimal alterations, the same ingredients lead to a very different result. Very tricky.
It can be analyzed, conclusions can be drawn, but caution and attention to detail is essential. One must examine and question how things really are related - if at all.
In financial astrology, if a share plummets or rises, the reason may be found in its individual horoscope - or in the general tendency of the market, in its own line of business or overall. And if it continues with its decline, it might be a continued effect of what started it, but it may also be a new astrological event taking over.
With the stock decline of the last few years, I believe the mistake is usually made, of seeing it all as a consequence of the dot-com crash in the spring of 2000. That might be a mistake.
Another odd tendency I have found with the stock market, is that it often reacts beforehand to astrological phenomena. When a transit (planetary aspect) approaches, on a company stock horoscope, its share tends to react - upward or downward, as the case may be - some time before the actual transit takes place. Usually as much as the day before. So, already on the day of the exact transit, its effect is pretty much over.
That strange prematurity took me by surprise, I don't know how many times, before I realized the pattern of it. In personal horoscopes it is closer to the opposite - reactions are often delayed until after the actual transit, or right on time, but very rarely in advance.
I can't say that I believe the stock market players to be clairvoyant. Instead, it is the neurosis of the market, causing this quick reaction on transits. Because the market works on rumor, suspicion and imagination, it has a unique readiness to adapt to expected changes. A share's value is very often corrected to expectations, well before they are to be realized, and when they are, the share doesn't react at all. It's already counted into it s value.
Actually, when a company lives up to expectations, that's usually an impulse for its share to adjust to former value. When it rose because of positive expectations, it declines once they are fulfilled, and vice versa.
So, expect a share to react prior to any astrological event, and to readjust as soon as it is reached.
This text will not be altered (except for design change, done in February 2006).
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